An A/B test is basically doing a compare and contrast experiment. For example, if you are wondering what type of headline will work best on a landing page, you might keep everything the same except your headlines. An A/B test basically means you have an "A" version and a "B" version of whatever it is you're testing. Let's take a landing page for example to illustrate. Let's say landing page "A" has "Eliminate back pain in 3-4 hours" versus "Eliminate chronic back pain that keeps you up at night." By setting up an A/B test, we could see which page resonates with our web visitors the most. Why is this important? Because small changes in conversion rates (meaning things like how often people click through and do something you want them to do based off information on your page) can increase your reveneue and campaign success dramatically.
How to get this setup in Therapy Site Builder: VIDEO INSTRUCTIONS HERE
Step #1:
Click below where #1 is - this is the icon to get to your funnel builder
Next, HOVER over the green button (#2) and you'll see an "A/B" option show up
Once you click this, you'll be given an option to "duplicate the page" or "create a new page." I recommend starting with duplicating a page because with A/B tests, you mostly want to hold all variables constant while just changing one variable. In our example, that variable was the headline rather than something else. You can choose what you want to test. Get in a habit of testing. You're never not want to increase your conversions (while decreasing your costs), so A/B tests will become a regular part of your marketing activities.
If you have any questions, please contact us using the support icon. If you're a Growth member, you can get us quicker on our Volley Channel.
