Pros: Free plan with up to 1,000 subscribers and 12,000 email sends per month. INCLUDES AUTOMATION CAPABILITIES IN FREE PLAN. ALSO INCLUDES A/B TESTING IN FREE PLAN. A/B testing is basically sending two different types of messages to your audience (moreso on autopilot) and seeing which resonates more. This way, you can always be improving your emails, email sequences, etc. Direct integration with Therapy Site Builder.
Con: Have to go through a lengthy sign-up process to get started initially. Not super lengthy but moreso than other providers. This could be a good thing as it keeps only serious people signing-up which I like from a business owner perspective.
Step 1: Go sign-up for a free account: CLICK HERE TO GO TO THEIR SITE
Step 2: Fill out your profile (they make you go through a pretty extensive profile info process to keep their leads high quality). In order to be able to complete the sign-up process, you may have to have a legitimate website address with a corresponding email address. For example mycooltherapysolutions.com would need an email like jon@mycooltherapysolutions.com. You'll have to confirm an email they send you to the email you list as well. Once all this account stuff is entered, you'll have to request the Mailerlite team approve your account for uninhibited use. You just literally click the button to do this that shows up on your dashboard.
Step 3: Click "integrations"
Step 4: Click "use"
Step 5: Copy the API key. Open Therapy Site Builder. Click the gear icon, then applications option, then choose "Mailerlite" from options. Paste the API key in the box that pops up.
Step 6: Realize that this doesn't mean any form you create is automatically associated with your Mailerlite email marketing. What you have to do when you make a new landing page is click anywhere on your form, hit the settings (gear icon) on the toolbar that pops up, then scroll down and click on "Mailerlite settings." From there, you select the list you want the subscriber added to for the landing page you have created.